| So, what’s a "small business"? Most of us
would probably be inclined to seek a number; of employees or receipts.
Numbers do offer some guidance. A Company of 70 employees is clearly
"small"; is 700 employees "small"? Here’s a
suggestion -- a small business is one in which the CEO personally knows
and regularly interacts with all the people who are responsible for
producing the essential results needed for the organization to be
successful; it has limited resources; its climate/tone is set by a small
group.
A small business may use Organization Development in the same way as
other organizations while also having some special needs, for example:
- A strategy that that is grounded in its own "best"
abilities and in an understanding of its context (wider and local
society, wider institutional).
- Central management’s ability to give time and attention to
several key activities -- establish a sense of direction and
navigate toward that direction; stay connected with key employees
and the sub-systems of the company; and take time to stay in touch
with customer needs, the market, and new technologies related to the
business.
- An effective information flow system that gets data to the right
people in a timely, accurate and thorough manner. With limited
resources the small company needs a system that keeps it aware of
cash flow, projected financial needs, the actual performance and
satisfaction of employees, etc.
A special category is the family owned business, which in addition to
the issues faced by all businesses, often struggle with a special
polarity -- how to take advantage of the strength present in the owner's
sense of integration while also being open to the influence of others
that can help the organization adapt to new realities.
With the family business it may be even more important, than with
others, to use an appreciative process that draws on the uniqueness
present in the family and the enterprise, for example:
- Building on the special gifts of the founder and family that show
themselves in the business
- Making use of the special devotion and passion a founder and
family members bring to the business
- Shaping an organizational culture that can be replicated (in
multiple locations, in a franchise or licensing strategy, etc.) so
that core elements are maintained and built on while allowing space
for innovation and creative input from others
Consultation help may be needed to assist the organization deal with
difficulties experienced in many family owned businesses including:
- The owner’s slowness in ceding control, even when business
requirements demand it
- Members of the family failing to consult with other’s on
important decisions
- The owner failing to hear or address employee morale problems
- Compensation and assignment practices that reward family members
in a way that cause resentment on the part of other managers and
employees
- Lack of direction or movement because of the owner’s absence or
preoccupation with outside activities
© Robert A. Gallagher, 2000
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