Non-profit organizations experience most of
the opportunities and challenges seen in other types of organizations.
Many of them do seem to face special issues, for example:
- Being clear about and focusing on the organization’s
primary task. There are usually pressures and invitations to invest
significant resources of money and staff time in efforts that are of
interest to a funding source and key board or staff people. Managers
need to give special attention to being clear about the task,
keeping the system focused on it and related priorities, and
managing the "demand system".
- Having the organization hold itself accountable for
results and establishing ways to measure performance.
- Letting go of projects that are not producing
results or are not related to the primary task.
- Being a values-driven organization -- because so many
non-profits are doing "good things" for some constituent group
there is at times a tendency to neglect other values such as employee
quality-of-work-life and staff empowerment. NPO’s may find it useful
to explore a broader approach to establishing core values.
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